Are you looking for ways to make money online in a fun and exciting way? Why not try Snapchat? Here’s exactly how to make money on Snapchat. The online world has become the place to be nowadays. You can practically do and get anything while being online.
Not only has the internet become a source of entertainment, connection, and information for us, but it has also become a source of online income for many. This is a welcome addition for anyone who wants to make money or get some additional income stream for themselves.
If you have heard of TikTok, then you will definitely be into Snapchat too. They work similarly when talking about videos. However, Snapchat has more features waiting to be discovered by everyone. Let’s get right into Snapchat and learn exactly how you can make money on Snapchat.
What Is Snapchat?
Snapchat is a multimedia instant messaging app and service that lets users exchange photos and videos. One of the main features of Snapchat is called Snaps, the name for photos and videos on the platform that will disappear after viewing.
Snapchat is known for adding filters, lenses, and lighting effects to photos you can share with friends.
Because the pictures disappear when the receiver has received them, it’s the perfect app to send funny pictures with one of their gazillion filters to your friends.
To know more about Snapchat, here is a list of key terms and phrases:
- Chat – is a messaging feature used to communicate with different people, friends, or groups. Chats are deleted afterward once they’ve been seen or expired.
- Lenses – are used to transform the way you look and everything around you. You can add fun effects to your selfies or use stickers, which can be seen or sent to your family or friends through stories.
- Snap Map – this feature allows users to share their current location, and you can find a friend that appears on the map as a Bitmoji.
- Stories – this is similar to Facebook and Instagram, but Snapchat had it first. Posting a collection of photos or videos is visible for 24 hours and then disappears after.
- Snap Spotlight is the current trend, and this is the key to making money on Snapchat. Snapchat users can now submit videos for a chance to earn a share of $1 million per day. It’s the same with YouTube – the number of views decides how much you earn.
13 Proven Ways To Make Money On Snapchat
This is the favorite part you’ve been waiting for: how to make money on Snapchat.
There are many ways to make money on Snapchat. However, we’ve compiled all the proven steps you have to do to earn money on Snapchat.
Here are 13 proven ways to make a profit:
1. Create Viral Videos
One thing that you can do to make money on Snapchat is create viral videos. It may sound easy. However, users who have successfully done this made tons of videos first before going viral.
When your videos go viral, you can gain hundreds or thousands of viewers. The more viewers watch your video, the better chance you make a profit.
There’s no shortcut or formula whatsoever that guarantees that content will go viral. Some creators or distribution companies may claim that you can hire them to make your video viral. Still, any disposition that begins this way most likely ends in dismay.
Check out the different ideas that are on demand these days, or you can create content where everybody can be entertained. Don’t stop making snaps, and someday, you can be one of those famous content creators whose videos have gone viral.
2. Create Snap Ads
Another way to earn money on Snapchat is to create Snap Ads. They are the perfect way to promote any products or services you have. Advertising is one marketing strategy to use if you want to showcase any products and services you have.
As a matter of fact, Snapchat’s ads have a click-through rate (CTR) that’s five times higher than other social media platforms.
This suggests that once you have gained an audience or potential customers for your ad, you will have a better chance to earn money on Snapchat than on other sites.
3. Promote Your Products And Services
Aside from creating videos and ads, why not sell your products and services on Snapchat? It is one way to make money and be known on Snapchat. It’s like killing two birds in one stone.
You will need to get creative because snaps can only last up to 10 seconds.
There are many ways to advertise your products or services, like doing a behind-the-scenes video. Viewers get curious and find it entertaining to watch. Some are unboxing their online purchased items, showing how the business runs, getting ready in the morning or just showing their daily life.
It may be personal, but this is an excellent way to show off the nature of your business.
In addition, you can do how-to videos showing potential buyers how to use your products or how it can help them. Be as innovative as you can be, make it funny, and add some effects or filters, stickers, and quotes that could attract audiences.
4. Sponsorship Deals
Sponsorships are a common way to make cash on different platforms. If you have enough fans, brands will invite you and pay you to work with them. Sponsorships are promoting their products or services in the most creative way you can.
Depending on your contract, they might ask you to post several snaps with their products, then pay you to advertise them to your fans. This form of marketing is effective and has a higher rate of earning a lot of money. That’s because your audiences trust your recommendations.
So, be honest when you are doing a review or giving advice, and be sure to disclose sponsored content.
To land a sponsorship deal, grow your fanbase or followers, reach out to brands directly, offer your services, or work with a social media manager who will arrange deals for you.
5. Make Connections
Aside from adding friends and family, you can also invite other users to follow you. Start following influencers, celebrities, entertainers, and big groups or companies. There’s a possibility that they’ll follow you in return.
Regardless of whether you are new to Snapchat or have been a long-time user, you have to start accumulating followers who will see your stories if you’re thinking of growing your account.
The more you expand your reach outside your acquaintances, the higher the chances others will discover you. Another idea is to ask your close friends to share your account with everyone they know as a favor.
6. Make Money On Snapchat Via Spotlight
Spotlight is the newest feature to produce extra money on Snapchat. In November 2020, they launched Spotlight as the latest video feature similar to TikTok and Instagram Reels.
The Snapchat review team checks all the submitted videos and shares the best Spotlight snaps in a particular tab within the app. To advertise Spotlight, Snapchat is paying more than $1 million every day to popular creators.
Snapchat uses an exclusive system to decide who will be getting paid or not.
Your Snap has to be in a vertical video with sound to ensure that you’ll get paid. The content should also be original and interesting and include hashtags so people can easily find it.
You can also use tools like lenses and gifts to make your video stand out. The spotlight feature may be the simplest way to earn extra cash. However, it takes a lot of luck to be selected from the thousands of videos the Snapchat team sees daily.
7. Create A Geofilter For Your Business
For those who aren’t aware of geofilters, it is a Snapchat filter that is used to share your location. You can create them to celebrate events or to feature your businesses. For non-business users, they can use geofilters for their community, and it’s free! Sadly, business owners have to purchase them.
Creating and launching a free geofilter for public places such as parks, neighborhoods, or cities will allow Snapchat users to display their business on their snaps. This can be a way to start your brand and business, and once it happens, you can create geofilters when holding events or opening a branch.
To create a geofilter, take a photo or a short video first, then swipe to view all the available filters and choose the right one. Always customize your geofilter using the Snapchat templates in Illustrator format or using Adobe Photoshop.
After you are done, download it, set the right time and date, choose a place, purchase the filter, and confirm your order.
8. Promote Affiliate Products
Affiliate marketing works the same on Snapchat as it does on other social media sites. Discuss the products or services in a snap with a link, and you’ll get a commission if someone purchases through your link.
The easiest affiliate program is Amazon. You can recommend any products you like on the site, then share them, and if someone buys, you’ll get a 10% cut from Amazon.
Amazon’s Associate program allows you to design a showcase so that people can browse the different kinds of items you love. You’ll be given a unique URL, better to make it simple and easy to remember.
Promoting affiliate products can be challenging, but it will get easier once you align the product and services to your brand. You’re required to disclose affiliate links for legality and also include the ads and sponsorships so that people will know that you’re making a profit out of it.
[Related Read: Making Sense Of Affiliate Marketing Review – My Results]
9. Sell Snapchat Filters Online
Aside from purchasing filters on Snapchat, you can also sell them to your audiences. Designing customized or personalized filters for events such as birthdays, holidays, graduations, weddings, and more is another method of earning cash on Snapchat.
People can buy custom filters and upload them once signed in to Snapchat from their desktop computer or laptop. You can also look for filters on Etsy. There are many options that you can choose from.
10. Create A Snapchat Lens To Promote A Business
Lenses are like filters, but the difference is the added augmented reality. For instance, the dog ears filter, you get a cute nose, and the tongue comes out when you open your mouth. These are some of the things that people can play around with when they do videos and pictures.
These creative, cute, and addictive add-ons to videos and pictures are a hit among people of all ages. You can create them for business purposes and make money out of this trend. Lenses are a popular advertising tool because they are bilateral, interesting, and fun to use. Hence, companies or bid brands pay up to $500,000 for a sponsored lens.
To produce lenses, you have to try Snapchat’s free lens studio, create an account, and start learning the software.
11. Promote Your Snapchat Profile To Other Social Media Sites
Promoting your account is a great way to gain followers and earn money on Snapchat. Platforms like Facebook, Instagram, and Twitter are beneficial in advertising your Snapchat account.
Use these platforms to share some information, invite them to join Snapchat, and offer them value, like exclusive content that they could only see on Snapchat.
12. Promote Other Accounts For Cash
Apart from promoting your own account, you can earn cash for promoting others. This method is similar to sponsorship deals, but it doesn’t require a million followers to start once you have reached the point that people with smaller fans will invite you to promote them, too.
The crucial clue of this method is to put your mind to a specific niche like fitness, fashion, or cooking. In that way, people will easily look for other users who have the same niche as you.
13. Make Use of Snapcash
Lastly, make use of Snapcash. It is a Paypal-sponsored feature product where it lets Snapchat users send and receive money from other users. With this, you can now operate an online business that is entirely based on Snapchat, and with Snapcash, it makes it easier to make a transaction on this platform.
Sellers who sell digital products like software and ebooks find Snapcash very useful and helpful in conducting business.
Can You Make Money On Snapchat?
With the new feature released by Snapchat called Snap Spotlight, you can earn money on Snapchat! This encourages you to use their services, such as creating and posting your Snaps to Spotlight. They will pay you for your services once you qualify for the Spotlight terms.
Besides Snap Spotlight, there are a dozen other ways you can make money with Snapchat, like creating Snap ads, making viral videos, sponsorship deals, and more.
How Much Can You Make on Snapchat?
Just like any other social media platform, earning money on Snapchat means you need to meet their standard qualifications to be eligible. It takes a lot of your time, creativity, and effort to achieve it. The niche you select can help you, too.
As of last year, the highest-paid Snapchatters like Cam Casey are making millions per month. Katie Feeney, an 18-year-old Snapchatter, earned $1 million in the past two months by posting unboxing videos and funny content.
Also, micro-influencers make up to $20 per 1,000 followers for every post they share.
How Many Subscribers Do You Need To Make Money On Snapchat?
To become eligible to earn money on Snapchat, you have to have at least 100 subscribers and must have a Snap profile for 1 week. Each influencer given the “Fanbytes Score” helps determine how much money they will receive from advertising.
For example, users who have 25,000 followers may expect to earn about $2,000 monthly. While those who have 150,000 or more followers can expect to earn $8,500 per month.
Now you know how much you can make through Snapchat. What are you waiting for? Let’s get you started!
How To Grow Followers On Snapchat?
Creating an account and posting pictures or videos is easy, but you have to grow your followers first to become qualified to earn money. Here are some tips used and proven effective in expanding your Snapchat Followers.
- Set your Snapchat link on your website’s “About page” and your other social media accounts, such as Instagram, Twitter, and Facebook.
- Ensure all your blog posts have a call to action or link to your Snapchat account.
- Provide unique and creative content in your snaps.
- You can do old-school style and add your snapcode on your business cards. It’s an excellent way to market your account.
- Use your Snapcode as your profile picture in your different social media accounts.
- Find influential users and collaborate with them. You can post interesting projects, funny videos, and interviews that will entice audiences’ attention.
- Personalize your email signature containing your Snapcode and Snapchat username.
What Makes Snapchat A Good Monetization App?
Snapchat has been running for over 9 years, and it’s taking the world by storm. It has over 238 million active users, and it beat social media platforms Facebook and Twitter in video views as of 2016.
Snapchat’s engagement rate is also high, and only a few businesses have learned how to take advantage of it.
Here are several other reasons why Snapchat is a good monetization channel:
- 10% of Snapchat users have reported using the app for their businesses, while 42% are on the platform for entertainment purposes only.
- The app is perfect for holding events, contests, and coupon sharing.
- Snapchat is popular with Generation Z, and it’s good to promote your business.
- 50% of the Snapchatters watch videos in the discovery section weekly.
- Snapchat has a 5x higher engagement rate than other social platforms, and it increases daily.
- Snapchat users are open to influencer marketing. Almost all Snapchat users say that they discover products from their favorite influencers.
How To Monetize Snapchat?
Now you know that Snapchat is a good monetization channel, the next thing you have to learn is how to monetize Snapchat. We’ve compiled a list of tips for you to monetize Snapchat.
- Be authentic and make sure to be yourself as much as possible to have maximum engagement.
- Apply ideas that are on-demand and trending now.
- Utilize Snapchat features such as filters, lenses, and stickers.
- Be innovative when making content, snaps, and taking selfies.
- Promote your products and services in a unique way to attract potential customers.
- Outreach on YouTube and other social media platforms.
- Reach out to famous Snapchat influencers and collaborate or have them present your product.
Before you start any of the suggested tips, you should always think it through, track, and analyze for optimization. Gather more followers, entice them with your content to have more views, and earn extra income.
Other Related Money-Making Suggestions
Not everybody may be aware of Snapchat, and that’s okay. You can do a different thing on your own to earn some extra bucks. Here are some suggestions that you can try:
- Online tutoring
- Earn extra money through virtual assistant jobs. Fiverr and Flexjobs are platforms that can help you find the right online job that will best suit your schedule.
- Testing websites
- Get paid for joining focus groups
- Start blogging
To Sum It Up – How To Make Money On Snapchat?
Earning cash on Snapchat may look easy, but you need more than luck to make it happen. All your time, effort, and strategies are necessary to have a successful money-making Snapchat account.
To make money on Snapchat, you have to gather thousands of followers. Once you have reached that point, you can send snap videos on Spotlight, start promoting brands, try doing sponsored content, and by making money online through affiliate links.
But it starts with just one video. And once you get the hang of it, make some more. Let your videos do the work for you, and get it trending! This may be the start of something good for you, right?
Getting rich or wealthy requires hard work, patience, and determination. Let’s get right on it!
Related Reads:
- How To Get Paid To Watch Netflix – Watch And Earn
- How To Make Money Online Without Paying Anything – 18 Ways To Do So

Founder of Spark Nomad, Radical FIRE, Journalist
Expertise: Personal finance and travel content
Education: Bachelor of Economics at Radboud University, Master in Finance at Radboud University, Minor in Economics at Chapman University.
Over 200 articles, essays, and short stories published across the web.
Experience: Marjolein Dilven is a journalist and founder of Radical FIRE, a personal finance platform, and Spark Nomad, a travel platform. Marjolein has a finance and economics background with a master’s in Finance. She has quit her job to travel the world, documenting her travels on Spark Nomad to help people plan their travels. Marjolein Dilven has written for publications like MSN, Associated Press, CNBC, Town News syndicate, and more.