How Much Do YouTubers Make?

Have you ever wondered how much do YouTubers make? Do they make hundreds of dollars? Or thousands? Millions or even billions in US Dollars, maybe? That’s what we are going to find out in this article!

With the advancements made in the field of technology in the past few years, the opportunities and tools available for every person to earn more money have also increased. People now make use of anything at their disposal to increase their income to meet their daily needs. And what tool is very much available for everyone nowadays? 

The internet! Through this platform, people have become more connected in more ways than one. Almost everything you need you can find over the internet. And it’s because of this very nature, people have maximized the internet to offer various forms of services so that you can earn money in this day and age. 

The most popular of these services are blogging, vlogging, and creating content. And all these can be done via one of the more popular social media platforms called YouTube. There are now many people who have joined the YouTube wagon and have started earning their money by creating their YouTube channel. 

Starting a YouTube channel is easier than ever. Creating a channel is the easy part. What is challenging is creating content for your videos almost every day. And to make quality videos that will capture the imagination of the YouTube audience.

Added tasks here moving forward would be the marketing strategies you have to apply to get your audience to watch, edit the videos for clearer visuals, and add audio and sound effects. There are many things you will need to do if you want to start making money on YouTube. 

How Do YouTubers Make Money?

So how do YouTubers make money? Is it just about uploading videos, or do they get paid through views? Let’s dive in to know more about it.

Nowadays, more and more people are into YouTube; video is a valuable medium that continues to grow, and it’s a high-income skill to have. That’s a perfect opportunity to start earning a living. 

Innovation, determination, and uniqueness in producing video content are essential in making a profit on YouTube. If you are thinking of earning income through YouTube, you will have to learn first how YouTubers make money.

Here are some ways on how to earn money on YouTube:

1.Use Affiliate Links

Using affiliate links is a great way to earn money for those channels that give detailed tutorials and product reviews. They are the ones that recommend a specific product to their audiences and encourage them to visit the link where they can view and buy the items. 

By doing that, you can get a commission, but that doesn’t mean you can bombard your channel with affiliate links. Your audience trusts your suggestion, and for that, you can help them solve real problems and create video tutorials. Links can be seen often in the description of the video or pinned in the comment section.


If you want to learn more about affiliate marketing, check out our Making Sense of Affiliate Marketing review to know all the ins and outs of using affiliate marketing to make more money on YouTube.

Learn Affiliate Marketing

2. Join The YouTube Partner Program

Another way to make money on YouTube is through joining their partner program and getting paid through ad views. It is one of the most passive ways of making income on YouTube.

The YouTube Partner Program offers channels access to more opportunities in earning money once you qualify the criteria.

To be eligible for the YouTube Partner Program, a channel must:

  • Be in line with YouTube’s monetization policy
  • Have a linked Adsense account
  • Have more than 1,000 subscribers
  • Surpass 4,000 valid public watch hours for the last year (unlisted, private, or deleted videos don’t count)
  • Be based in a country or region where the YouTube Partner Program is available.

When the channel meets the criteria, it can now be qualified to review the YouTube Partner Program. Aside from that, the said channel must meet YouTube’s additional Policies and Guidelines to obtain approval for the program.

The YouTube Partner program does not require you to meet the criteria every year. However, be careful and avoid letting your channel be inactive for six months. YouTube may remove it from the program if it happens.

3. Merchandise

Selling products or services to viewers lets you earn money. No matter who you follow or look up to, many of them have created an online shop or pop-up store where you can buy their products. They sell mainly apparel, mugs, banners, and many more. 

YouTubers who have vast subscribers can create a brand out of their channel and encourage their audiences to buy. Others were offered to promote a particular item, and in exchange, they get to be an exclusive partner for the said brand or receive a year of product supply.

4. Crowdfunding

There are two types of crowdfunding: project-based and recurring. Project-based is a project that has a time limit, mostly a 3-month or 6-month contract. In comparison, Recurring crowdfunding allows sponsors to pay an amount they offer regularly.

You might want to use this type of funding to make a channel turn into a substantial income stream. To attract viewers to sign-up, you can offer them incentives like one-on-one video chats, private classes, or even merchandise.

How Much Money Do Most YouTubers Make?

With YouTube having 2 billion users and counting, you might assume that every YouTuber makes tens of thousands of dollars every year. But in reality, YouTubers who are not famous have little or close to no earnings.

Unlike the Famous YouTubers, they could be making millions of dollars each year. It’s getting more challenging to make money on YouTube because the ad revenue ranges from $0.35 to $5 per view with the safe assumption of $1 per 1,000 views.

To gain profit for your channel lies in both the view and your niche. Highly-viewed YouTubers have niches such as news, celebrity gossip, makeup tutorials, listicles, and comedy skits are the ones who have a revenue with millions of views.


To help you understand more about how much you can earn if you base video views and engagement, use the YouTube revenue calculators. The question is, how many views do you have to accumulate to cash out on YouTube? 

When you reach a balance of $100, that would be the time YouTube pays you. 

Frequently Asked Questions – How Much Do YouTubers Make?

How Much Do YouTubers Make Per View?

YouTuber’s earn profit ranges from $0.01 to $0.03 per view with Adsense, with an average of $0.18 per view. The amount of money you will earn will depend on different factors such as ad quality, video length, ad blockers, the number of clicks an ad receives, and the number of views your videos will accumulate.

How Much Do YouTubers Make Per 1000 Views?

According to consumer news and business channel (CNBC), using the influencer marketing hub’s YouTube calculator estimates that the average YouTuber earns $7.65 per 1,000 views, with 45% of that revenue going to Google.

How Much Do YouTubers Make Per Month?

A YouTuber can make around $5 for every 1,000 video views, and YouTube pays around $0.01 to $0.03 for an ad view. Depending on the views, an average YouTuber who has a million subscribers earns $5000 each month.

When Does YouTube Start Paying You?

As stated in Google support, once your channel has been associated with a Google Adsense account, you can be paid when:

There are no holds on your account, and

Monetization is not suspended for your channel,

You comply with YouTube Monetization Policies, and

Your earnings reach your local payment threshold

How Much Does The Average YouTuber Make?

YouTube has an average pay rate ranging from $0.01 and $0.03 for an ad view, and a YouTuber can make around $18 per 1,000 ad views, which comes out between $3 to $5 per 1,000 video views. An average YouTuber with a million subscribers usually earns approximately $60,000 per year.

Most Profitable Niches On YouTube

If you’re thinking of becoming a YouTuber, knowing the right niche for your channel is one of the easiest ways to gain subscribers and million views, and in time, you will earn money.

Here are the most successful and profitable niches on YouTube are:

  • Gaming
  • Celebrity gossip
  • Vlogs
  • Food reviews and hacks
  • Lifehacks
  • Popular fails
  • Weight loss & healthy living
  • Travel
  • Fashion
  • Product unboxing
  • How-to tutorials
  • Animal activities
  • Spoofs

Who Are The Highest Paid YouTubers?

The highest-paid YouTubers started from scratch; every one of them had struggled when they were starting. Others may have a different story, but they are lucky to have found the content that made them successful if you put it all together. 

I know, lucky is not the proper term to use to describe their achievement. YouTuber’s put a lot of time and effort into their videos that have come out perfectly to entertain us and show the world what they are capable of.

Here is a list of some of the highest-paid YouTubers that people subscribed and talked about:

10. Lilly Singh

Lilly Singh made it to the top 10 as one of the highest-paid YouTubers in 2021, earning $10.5 million with 14 million subscribers on her channel. She is a Canadian vlogger, comedian, actress, talk show host, and motivational speaker with a net worth of $20 million.

Singh is best known for making skits on the Punjabi culture in her videos. She plays different roles, such as her fictional parents, Paramjeet and Manjeet. She creates videos where she portrays the comedic character’s reaction to several trending and dubious videos on YouTube. 

Lilly started her YouTube channel way back in October 2010. Over the years, she has over 3 billion views. Since then, she has appeared in different movies, TV shows, and collaborative videos.

9. Smosh

Smosh was created by the comedy duo Ian Hecox and Anthony Padilla. Their channel was one of the first YouTube sensations and active since 2002. 

Smosh is one of the oldest YouTube channels on our list; they have created and written various sketches and comedy skit spinoffs. From there, it expanded into other channels devoted to video games and Spanish language content.

In June 2017, Anthony Padilla, one of the founders, left the channel. Since then, Smosh has grown beyond Hecox, and they started including other personalities to host the channel series. Their total YouTube earnings are $15 million, with a subscriber of 24 million.

8. Ryan ToysReview 

Ryan Kaji, known as Ryan ToysReview, topped the list to have the highest profit on YouTube in 2020. With a total earning of $29.5 million and a total subscriber of 19 million, he started his YouTube channel in 2015, and he was still 3 years old at that time unboxing toys. Can you believe it? 

Ryan Kaji’s channel is known for unboxing and reviewing toys in his videos. After three years of producing videos on YouTube, he has reached 14 million subscribers, and he makes videos every day. 

Who says you’re too young to start? Take Ryan Kaji as an example!

7. Jake Paul

Jake Paul went viral in 2017 in a music video for his single called “It’s Everyday Bro.” He is an actor, a comedian, a boxer, and the younger brother of the YouTube star Logan Paul.

Jake Paul first started on Vine before switching to YouTube since his Vine account got shut down. What to expect from his YouTube channel? He posts vlogs and prank videos primarily.

Disney on the sitcom Bizaardvark hired him, but later on got dismissed on the show during the filming of the second season, where there were complaints about wild parties, fire hazards, pranks, and crowds outside his rented home in L.A.

Jake Paul established the influencer marketing platform Team 10 in January 2017. The said creative agency went on a U.S. tour in 2018, while the website for Team 10 remains and hasn’t had any activity since then. 

In January 2020, Jake started his professional boxing career and had total YouTube earnings of $11.5 million with 19 million subscribers.

6. Felix Kjellberg

Felix Arvid Ulf Kjellberg’s YouTube channel PewDiePie is a famous YouTube influencer with a total earning of $12.5 million and subscribers of 96 million.

In August 2013, his YouTube channel became the most-subscribed channel and held that record until early 2019. He was exceeded by the Indian record label T-series. PewDiePie YouTube content is about him playing videos with a horror genre while making commentaries on the games.

His popularity continues to rise due to his friendliness, personality, and interactions with his audiences.

5. Logan Paul

Logan Paul is a YouTube star, podcaster, boxer, and actor. He was only 10 years old when he started making YouTube videos. He went from having 900 followers to more than 1.5 million throughout social media networks.

Logan Paul has total earnings of $12.5 million and total subscribers of 19 million. Logan faces controversy like his brother Jake. In 2018, he uploaded a video titled “Suicide Forest,” where it filmed at the base of Mount Fuji in Japan. 

Where he showed a dead body hanging from a tree, it swiftly backlashed. Logan then removed the video and apologized publicly on Twitter. But it didn’t end there, his YouTube channel was removed from the ad program, and then he was fired from the YouTube series Foursome.

4. Mark Edward Fischbach

Mark’s YouTube channel is called Markiplier. He earns $12.5 million with 23 million subscribers. He is also a video game producer, and his content is mainly about LetsPlay videos.

His audiences are fond of him because of his over-the-top style, and he is famous for cursing or yelling on his videos. You might not want your children to listen to his videos if you don’t want them to start using the bad words.

3. Dude Perfect

Dude Perfect is a team of 5 friends from Texas A&M University who likes filming themselves while doing silly stunts and sometimes breaking world records. They have a total earning of $14 million with 43 million subscribers on YouTube.

The group members are twin brothers Coby and Cory Cotton, Cody Jones, Garrett Hilbert, and Tyler Toney. The first video that got more views and attention was when they did a basketball trick shot. After that, they started doing friendly battles among the team to make videos of the dudes checking items off their bucket lists.

The YouTube channel was formed in 2009 and has grown more than 54.3 million subscribers since then. Making it to the list as one of the most-subscribed sports channels on YouTube.

2. Evan Fong

Evan Fong’s YouTube Channel VanossGaming lands on the number 2 spot on our list. Earning $15.5 million with a total of 20 million subscribers and has over 8 billion views making it to the top 20 most-subscribed channels.

Evan Fong is a Canadian gamer and an internet personality who has a net worth of $25 million. The name VanossGaming comes from his father’s Playstation 3 Alias. 

His videos sometimes feature Fong and his friends cracking silly jokes and talking over playing games such as Call of Duty: World at War and Grand Theft Auto V.

1. Daniel Middleton

Daniel Middleton’s YouTube channel is known as DanTDM or formerly called The Diamond Minecraft, and it has a total earning of $16.5 million and 21 million subscribers. He is named the richest man on YouTube.

He has made a lot of money with his Minecraft videos. Middleton started with a Pokemon channel on YouTube before making his main channel the DanTDM back in 2012. 

In 2015 and 2016, he won the Nickelodeon Kids Choice Awards for U.K. Favourite Tipster and has set a Guinness World Records for “Most views for a dedicated Minecraft video channel,” “Most goals scored in a game of Rocket League for a team of 2”, and “Most goals scored in a game of Rocket League( Team of 3).

He even published several comic books and graphic novels like “Trayaurus” and “The Enchanted Crystal.” In the year 2017, he had earned an estimate of $16.5 million, which made him the highest-paid YouTube personality in the world.

[Related Read: Demolition Ranch Net Worth]

On A Final Note On How Much Do YouTubers Make

Making a YouTube account and channel is accessible; however, to become one of the most popular YouTube channels is challenging and is full of challenges. There is a long process before you can achieve it, from creating video content to YouTube marketing, from being just a blogger to becoming a social media influencer. 

There are many ways to make money on YouTube, such as sponsorship, banner ads, video blogging, Patreon, web series, and more. YouTube Video Creators get paid once they get approved as YouTube Partners and get more subscribers and viewers. 

Just remember that nobody said it’s easy to make money, but with perseverance and a lot of creativity, you will surely get where you want to be. The road to success may be difficult initially, and it takes a lot of patience and effort. Hang in there! 

 How Much Do YouTubers Make