TikTok is a great way to introduce consumers to financial topics they might not have known of. However, many such topics are far too complicated to be explained in a single 60-second video.
Social media platforms incentivize engaging content over rigorous and accurate reporting, so some information on TikTok may be misleading or outright wrong.
What’s best for you probably won’t be the same thing that’s best for strangers with different financial goals, risk tolerances, and lifestyles.