Do Americans Really Share Their Netflix Passwords?


The market research firm found that a significant number of Americans share a Netflix account with someone outside their household, which is technically illegal.

What some call a coming crackdown on password sharing, Netflix calls “more effective monetization of multi-household sharing,” which it has already piloted in three Latin American markets.

55 percent of streaming subscribers would not be willing to pay a higher fee to legally share their account with others, while 33 percent would be interested in such an offer.

The latter figure in particular shows that there is a market for paid password sharing, that could help Netflix ease its subscriber woes in the short term.