How Does Twitter Make Money In  3 Ways 

RADICALFIRE.COM

How does Twitter make money, considering it’s free to use? The answer is primarily advertising,  like most social  media companies.

How Does Twitter Make Money

Twitter’s revenue was around $5.08 billion in 2021. That is more than double its 2017 revenue of approximately  $2.44 billion.

With growth like that, one expects Twitter to be profitable. But operating costs and expenses have risen just as fast and included hefty litigation charges of  $765.7 million.

1. Advertising

The primary way Twitter makes money is through advertising. The company’s proprietary algorithms create targeted ads. 

2. Data Licensing

This revenue stream comes from subscriptions to other businesses and software developers.

3. Other

Twitter makes money by selling user fees for MoPub, its mobile ad exchange. Users buy and sell advertising inventory, and MoPub matches buyers with sellers.

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