In an already saturated market, new beauty line announcements come almost weekly. Within the past few months alone, new skincare and makeup lines have been announced by stars.
Kylie Cosmetics took the industry by storm with the launch of her famous lip kits, and her venture into the business world has been highly successful.
The vegan and cruelty-free makeup brand has taken the industry by storm, with the collection’s liquid blush and eyeliner standing out as clear fan favorites.
Pleasing is a gender-neutral brand that offers products ranging from nail polish to skincare and has an Instagram following of 1.3 million.
Created by teen acting sensation Millie Bobby Brown, best known for her role as Eleven in Stranger Things.
Quality products that resonate with consumers rise to the top, while other highly-touted products falter.
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